The two giants of PPC advertising are Google Ads and Facebook Ads. Both can be powerful drivers for your organization, and many companies combine the two to expand their reach. However, where do you begin to get the maximum profit for your moolah with limited time and resources?
Although there are many similarities between the two ad platforms, a few key differences will determine the most excellent fit for your company.
It can be intimidating to start with pay-per-click advertising if you’ve never done it before. Both platforms claim to be simple to use, yet they both include many targeting options and technical functionality. Furthermore, becoming an expert on either platform requires a significant amount of time and effort.
Whether you’re a seasoned pro or just getting started, we’ll go through the essential differences and statistics between Google Ads and Facebook Ads in this article.
Google Ads vs. Facebook Ads
Google and Facebook both have a global reach that reaches into every part of the internet. Google’s display network reaches 90% of internet users, and its search engine has surpassed a trillion searches each year. With over 2.2 billion users, Facebook is the largest social network.
Advertisers are familiar with both networks: Google and Facebook control 60% of global digital advertising spending. With Google in charge, it’s evident that the network has something for everyone – but at what cost?
Before you choose one over the other, there are a few things to think about:
First, how detailed should your targeting be?
As we all know, Facebook has an Everest-sized pile of data on its users. Even though it has severed relationships with third-party data collectors, Facebook still gives marketers access to a wealth of audience data provided mainly through users.
On the other hand, Google offers advertising contextually based on keywords and behavior. It does not have the same level of user data storage as Facebook. As a result, Facebook is a popular choice for advertisers whose product revolves around a specific event in someone’s life, such as the birth of a child. If you’re looking for pinpoint targeting, many marketers feel that Facebook is the place to start.
What you’re promoting
Google has the advantage in terms of reach and seniority, but when it comes to ad creativity, Facebook takes the cake. Because of Facebook’s interactive ad types, it’s a great place to advertise sleek products or amusing offerings that lend themselves to visual presentation.
Google’s ad types, on the other hand, are numerous, but they are significantly less compelling. If you’re seeking more flexibility in how you market your product, Google is the way to go. Choose Facebook for engagement. The ability to like, comment and share your ad campaign can only increase its reach if it has viral potential. If it doesn’t, Google advertisements might be a better option.
Your line of work
Finally, your budget allocation may be determined by your industry. In specific business sectors, Google Ads is recognized to attract high-value traffic. And as other companies in those industries join the network, bidding high on terms that are relevant to you, the cost per click rises.
This isn’t to say you shouldn’t utilize Google advertisements; it means you might have fewer competitors on Facebook. And lower CPCs are a result of reduced competition. So starting on Facebook may make sense in your sector.
The answer to Google Ads Vs. Facebook ads are rarely black and white, and it rarely has to be one or the other, as it is in many tools and network comparisons. However, when it comes to remarketing, Facebook and Google can be highly effective when working together.
There is no right or wrong solution for allocating the majority of your spending. Simply put, it is a matter of personal preference. Let these considerations guide you if you’re just getting started, but keep collecting data to see what works best and make adjustments as needed.
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