Is Google’s Accelerated Mobile Pages providing better User-experience for Mobile Users?

  • December 22, 2016
  • SEO

Google-Algorithm-WritingWhen everything was going mobile, the responsive designs came into picture. Responsive feature ensured that from desktop to Smartphone everyone received the same user-experience. This transition took place to avoid the websites from losing its potential customers. For a better explanation, let’s take an easy path. With most of the customers being mobile users, the online business was the most to get affected. So, in order to have a global reach, the transition took place. Revolutions in the technology take place when there is a need for betterment in the overall experience. And, each of these new technologies which have the same goal, strive to ensure better performance.

Content rich pages are the catalyst to attract more potential customers. Content in a website is not restricted only to descriptions but also includes animations, videos, and graphics. So, when a customer visits a page, the speed or loading time takes the highest priority. Web sites suffer bounce rates, affecting the overall revenue. From conversion rate to SEO ranking, a better loading time can decide the fate of these elements. Google, understanding these developments rolled out Accelerated Mobile Pages.

The New Development

Based on HTML, Accelerated mobile pages are open source. One of the best traits of AMP is, it allows the developers to create light-weight web pages. With this benefit, the videos, images, and Ads will have a better loading time. Hence conversion of each visit from a potential customer will be a breeze. A better loading time always generate healthy organic traffic, which in turn results in good conversion rates.

Also, the implementation of AMP is a breeze, once the HTML is updated for a website, the AMP tag should be inserted accordingly. Developed particularly for mobile platforms, AMP ensures that the loading time of web pages are better than never before. But the question is how does the AMP perform?

• JavaScript is a very powerful language and based on call mechanisms used it is differentiated as synchronous and asynchronous. The reason for this explanation is, synchronous JavaScript tend to affect the loading time resulting in performance degradation. Hence, AMP enables only asynchronous JavaScript, resulting in reduced time consumption. Apart from this third party JavaScript’s are also restricted.
• AMP requires the pre-defined information regarding the size of all resources to have a proper picture. Through this action, it is possible to predict the amount of the time required for instant loading.
• AMP avoids the extension mechanisms from blocking the page layouts and rendering. Note: Through extension mechanism, all the applications on JAVA platform receive custom APIs.
• Supports GPU for high-end computations. Enables faster processing of videos and graphics.
• Prefetch the resource, this action is performed to allow faster loading process.

Optimizing the performance of mobile websites can help to reach a larger targeted audience with better user-experience. Downtime is one of the major factors that can achieve websites more bounce rates. AMP aka Accelerated Mobile Pages, can deal with this drawback effectively and is considered as one of the best options to achieve higher SEO rankings.


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