When everyone is running behind the technology to make their websites more user-friendly and intuitive, some are there who are making the lives more difficult for their users. It is a well-understood fact that SEO has a major count in increasing a site’s performance through conversion rates. But, people most of the time are going with back-door techniques to earn better SEO rankings.
Through these back-door techniques, even though the websites earn a good temporary spot, the user-end is getting affected badly. In this blog, we will be discussing both dynamicdesigns and SEO tactics which are giving conflicting experiences to the potential customers.
What is so contrasting???
Yes, what is so contrasting? Well, the most talked about technology, which is the responsive design, came into picture after users had issues in accessing the websites through their mobile phones. Developers strived hard to provide a consistent approach across all the devices. Whether it is a large desktop or small mobile phone, the contrasting sizes did not deter the responsive designs from providing a unified experience for its users.
Everywhere the word “for better user-experience” got highlighted making the developers even madder, but with no use. Even though they succeeded, the word SEO took a toll on the potential visitors.
No, don’t blame SEO, but blame the techniques used by the website owners. With cut-throat competition, the need to have more visits made the site owners take untoward paths. Firstly, it was keyword stuffing, then came issues with interlinks, and finally duplicate content, well SEO surely has a good number of pursuers. Google, having dealt with all of these non-senses is now thrown in with the new challenge, which is to deal with Interstitial Ads.
What are Interstitial Ads?
In simple words, interstitial ads are the pop-ups. Marketing techniques are getting quirkier by the day, surely giving negative vibes to the Google as well as the mobile users. With such a small screen space, if you find pop-ups covering the maximum area blocking your actual search field, how will you feel?
“Pop-up penalty”, is the new definition given to these interstitial ads, and Google has started to penalize sites with such pop-ups. Apple went one step ahead by providing ad-blocker applications for its safari users. According to Google, the websites which have the following three formats of interstitial ads can be easily penalized.
A pop-up which completely blocks the main page before or after the user navigates through the web page.
A standalone interstitial ad that user has to dismiss before accessing the actual web page.
If the actual content is underpinned by the overlaying ads completely.
With such criterions put, Google gave its message loud and clear that pop-up penalty is not for everyone. So, marketers who want to input ads with cookies, logins or one with smaller dimensions are not going to come under this powerful radar of Google.