Financial Advisory

Collaborating ideas and solutions with a New York based financial advisory firm. The goal was for Outsourced365 to assist the companies multiple conversions by 2 times along with expand their target population to Europe and to extend the company into a wider market using the help of multiple online platforms.

Challenge

Outsourced365 was approached by this particular client in late of 2010. The client had a series of concerns and the top 5 concerns were:

• Not enough organic traffic
• Highly recurring cost for paid campaigns
• Inadequate number of enquiries
• Not enough number of non-targeted customers
• Website not listed in the top 20 for important keywords

Solution

To begin with, the dedicated team at Outsourced365 conducted a preliminary analysis on the website. This was done to understand the important problems and the roots of these problems.

• Online traffic analysis
• Keyword analysis
• Competitor website analysis
• Competitor traffic source and keyword study
• PPC cost verses Conversion study
• Navigation and Design analysis

After finding the results of the detailed analysis, it was concluded that the existing website required activities at varying levels and in different areas of interest. The dedicated team at Outsourced365 created a three step plan that would take 4 months to execute to see results.

Step 1

Selection of Keywords – A significant amount of the content density was reworked on and navigation of the existing website was altered. In addition, blogs were created and two keyword based sub sites were also created.

Step 2

A and B Testing on the Top Search Engine Landing Pages – Articles and other content such as blogs and sub sites were added to the action plan. Profiles on social media websites, groups and other online networks were created. Press Releases were also constructed and posted.

Step 3

Implementing the Results of A and B Testing – A few strategies were put into place and executed for instance newsletter promotions and funnel setups along with improved analytical tracking and deep linking between various sites such as the main site, blogs and sub sites were a few of the strategies that were implemented. In addition, RSS feed syndication to more than the top 20 media sites online and reworking of the Pay per click campaigns were a few things done to get the final results.

Results

Through the various analytical tests and steps mentioned above Outsourced365 successfully managed to help the client achieve a higher organic traffic score. Additionally, through visibility of strategic keyword targets the client managed to achieve a 100% increase in organic search engine traffic from early2015 till the end of the year. In the year 2014, an expansion of 21% in lead opportunities was noticed, as compared to the previous year. More than 10000inbound connections were acquired through the help of Webmaster Tools, to the existing and main website. The creation of a blog with original and unique content the prime goal of Outsourced365 and this made a significant improvement in the natural search traffic generation. Organic search results were noticed right from when the contractor Outsourced365 undertook the task of maintaining the client’s SEO activities. Over 5000 in bound links were acquired through various mediums such as effective content marketing and blog posts according to the Webmaster Tools.

With the help of the contractor Outsourced365, the client managed to achieve the task of improving the organic search engine visibility by many folds. With the help of using fresh, unique and original content along with using a customised expansive keyword strategy and on-going analysis of SEO parameters the goal was accomplished. Outsourced365 also provided dedicated communication and analysis between the various organizations to achieve an increase of 240% in the conversion rates.

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”